Sales Management for multiple companies:

• Key Account Management
• Strategic Sales Development
• Pricing Strategy
• Process Optimization (e.g., EDI or Master Data)
• Transformation Management

Consulting for Lipton Teas and Infusions Germany / Switzerland

Management of logistics optimization for Germany. By developing and implementing a recommendation that included changing the transport service provider, the client was able to achieve a significant increase in the delivery rate.
Management and execution of audits on the topics of organic certification and LUCID packaging registration, taking into account the newly optimised flows of goods.
Implementation of name and address change from ekaterra to Lipton Teas and Infusions for Germany and Switzerland.

Tiede Transform, Founder

Established a dynamic consulting firm focusing on transformative business strategies.

General Manager, ekaterra DACH (Germany, Austria, Switzerland)

Pre- and Post Sales Management of Unilever‘ s tea business to CVC Capital Partners.
Spearheaded the establishment of independent companies and go-to-market structures in DACH.
Managed the transformation process with simultaneous business growth in the DACH region.
Recruited top talent, implemented ERP systems, and achieved successful market transitions.

Head of Sales Tea DACH (Germany, Austria, Switzerland) / Sales Manager Pukka, Unilever

Integrated Pukka tea brand into Unilever´ s portfolio, expanding distribution and increasing revenue.
Successfully managed customer relationships across various channels in the DACH market.
Played a key role in achieving sustainability goals for Pukka in the region.

Parental leave

Key Account Manager, Unilever

Responsible for retail customers of the Markant Group Germany in the Home and Personal Care sector.

Parental leave

Area Sales Manager, Unilever

Management of a field sales team with 12 direct reports.
Control of the northern sales territory (1 of 4 territories within Germany) for Unilever´ s Home and Personal Care division.

Future Leaders Program (Trainee programme), Unilever

Assistant Manager Customer Marketing (July 2011 - December 2011).
European Brand Development Skin & Cleansing (January 2011 - June 2011).
Assistant Brand Manager Rama DACH (January 2010 - December 2010).