Head of Sales DACH

Sales management at HEYHO, a social granola roastery. Expanding distribution within the DACH region and growing business with existing customers to roast more granola, thereby creating additional jobs for people with challenging life stories.

Transformation Management in the DACH Region

Since 2025, “The Magnum Ice Cream Company” operates as an independent, publicly traded company. Leading the cut-over phase as part of the separation from Unilever for the DACH region. Managing a smooth transition and ensuring revenue stability during the transformation phase.

Project Management for Rebranding and Process Optimization in the DACH Region

Oversight of the rebranding from a French to a German legal entity during ongoing business operations. Coordination of close collaboration with all trading partners in the DACH region to ensure a smooth supplier transition. Digital Integration by implementing EDI to streamline the Order-to-Cash process. Improvement of Data Quality through the implementation of an enhancement and standardization master data management system.

Pricing Strategy and Category Management

Analysis & Development of existing trade calculations to develop a profitable pricing strategy and successfully implement it in negotiations. Data-Driven Insights: Evaluation of sales data to create compelling, category-management-based trade arguments.

Retail Landscape, Value Chains, and Pricing Logic

Introduction to the German retail structure and the mechanisms of collaboration between suppliers and retailers. Development of practical guidelines for new customer acquisition. Successful Listing of the Foqus brand with Citti Handelsgesellschaft mbH.

Transformation Management

Management and execution of audits on the topics of organic certification and LUCID packaging registration, taking into account the newly optimised flows of goods.
Implementation of name and address change from ekaterra to Lipton Teas and Infusions for Germany and Switzerland.

Lipton Teas and Infusions consultation for logistics optimisation

Third party management and optimisation of the warehousing- and logistics process for Lipton Teas and Infusions.

Carve Out of Unilever‘ s global tea business and sale to CVC Capital Partners

Pre- and Post Sales Management of Unilever‘ s tea business to CVC Capital Partners. As managing director, responsible for the carve out for Germany, Switzerland, and Austria.

Integration of Pukka Herbs Limited

Integration of the Pukka Herbs tea business into existing sales and operations structures of Unilever.